The Local Lion ("we," "us") publishes local news and runs reader products like The Roar Report newsletter and the St. Augustine Food Fight. This policy explains what personal information we collect, how we use it, and who we share it with.

Information we collect

• Account & profile data — email, display name, and area when you sign in or vote.
• Newsletter signups — email address and source when you subscribe to The Roar Report.
• Tips & submissions — anything you send through tip or restaurant submission forms.
• Analytics — page views, referrers, and basic device info. Meta Pixel only loads after you accept cookies.
• SMS opt-in data — phone number and consent record when you opt in to text messages from us.

How we use it

To deliver the newsletters, votes, and updates you signed up for; to respond to tips and questions; to measure how our stories perform; and to keep our products secure.

Sharing with third parties

We share data with service providers that help us operate the site (hosting, email delivery, analytics, payment processing). We do not sell your personal information.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SMS messaging

If you opt in to SMS from The Local Lion, you may receive news alerts and updates. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help. We retain your opt-in record solely to prove consent and honor opt-outs.

Your choices

• Unsubscribe from emails using the link in any newsletter.
• Reply STOP to any SMS to opt out of text messages.
• Decline cookies in the banner to prevent Meta Pixel from loading.
• Email roar@locallion.news to request access or deletion of your data.

Contact

Questions about this policy? roar@locallion.news.